Beast Pre-Release Business: Vijay-Pooja Hegde’s Hijack Drama Is Off To A Great Start!

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oi-Sruthi Hemachandran

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Beast
,
the
Vijay-starrer
is
slated
to
hit
the
theatres
on
April
13
(Wednesday)
ahead
of
the
Tamil
New
Year,
Puthandu.
Recently,
the
actioner’s
trailer
was
released
and
not
just
fans
of
the
leading
man,
but
even
celebrities
across
India
including
Bollywood
King
Shah
Rukh
Khan
were
seen
praising
the
super
update
and
expressing
their
eagerness
to
watch
the
film
at
the
nearest
theatres.

Beast

Moreover,

Beast

has
already
set
the
bar
high
much
before
its
release,
all
thanks
to
its
extraordinary
pre-release
business
that
has
now
become
the
talk
of
the
town.
The
Vijay-starrer’s
worldwide
business
sums
up
to
Rs
244
Crore,
while
the
table
profit
is
Rs
54
Crore.
In
Tamil
Nadu
the
theatrical
rights
were
sold
for
a
solid
Rs
75
Crore.
Beast
recorded
huge
business
overseas,
where
it
garnered
Rs
24
Crore.
The
theatrical
rights
were
sold
for
Rs
10
Crore,
Rs
7
Crore
and
Rs
6
Crore
in
Telangana-Andhra
Pradesh,
Karnataka
and
Kerala
respectively.
The
digital
rights
of

Beast

were
sold
to
Sun
NXT
and
Netflix
for
a
total
of
Rs
45
Crore.


Take
a
look
at
the
worldwide
pre-release
business
report
of
Beast

Tamil
Nadu:
Rs
75
Crore
Satellite
rights:
Rs
40
Crore
North
India
Theatrical
Rights:
Rs
3
Crore
North
satellite
&
Digital
Rights:
Rs
30
crore
Audio
rights:
Rs
4
Crore
Overseas
rights:
Rs
24
Crore
Telugu
theatrical:
Rs
10
Crore
Karnataka
rights:
Rs
7
Crore
Kerala
rights:
Rs
6
Crore
South
India
Digital
Rights:
Rs
45
Crore
(Sun
NXT
&
Netflix)

Total:
Rs
244
Crore
Table
profit:
Rs
54
Crore
Budget:
Rs
190
Crore

Beast

Going
by
the
pre-release
business
figures
of

Beast
,
it
will
have
to
fetch
more
than
Rs
245
Crore
at
the
box
office
so
as
to
enter
the
profit
zone
and
emerge
as
a
clean
hit.

Directed
by
Nelson
Dilipkumar,

Beast

is
backed
by
Sun
Pictures.
Featuring
Pooja
Hegde
as
the
leading
lady,
the
film
has
Selvaraghavan,
Shine
Tom
Chacko,
Aparna
Das,
Yogi
Babu
and
VTV
Ganesh
playing
key
roles.

Story first published: Thursday, April 7, 2022, 9:24 [IST]

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