Amazon: IMDb TV Will Be Renamed Amazon Freevee | Entertainment News

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Amazon announced Wednesday its free streaming service IMDb TV will be renamed Amazon Freevee.

The new name will take effect on April 27, the company said in a news release.

The retailer said the streaming service will also expand its original programming by 70% in 2022, with spinoffs of shows such as “Bosh: Legacy” and other series. It will also add more original movies.

Amazon.com Inc. said the ad-supported service has tripled its monthly active users in the past two years and is expected to launch in Germany later this year.

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“We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing Originals, and are excited to establish Freevee as the premier AVOD (advertising-based video on demand) service with content audiences crave,” Jennifer Salke, head of Amazon Studios, said in the news release.

Wednesday’s announcement comes as the retail giant embraces a path to boost its streaming services. Last month, the company closed an $8.5 billion deal to acquire Hollywood studio MGM, making it Amazon’s second-largest acquisition following its $13.7 billion deal with Whole Foods in 2017. That acquisition was targeted to make the company better compete against Netflix and Disney+.

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