Achcham Madam Naanam Payirppu To Release On March 25 On Amazon Prime Video

After
having
a
successful
run
at
the
international
film
festival
circuit,
Prime
Video
is
all
set
to
premiere
the
Tamil
coming-of-age
dramedy,
Amazon
Original
Movie

Achcham
Madam
Naanam
Payirppu
(The
Myth
of
The
Good
Girl)
in
India.
Starring
Akshara
Haasan
in
the
lead
role,
the
film
also
stars
Usha
Uthup,
Anjana
Jayaprakash,
Malgudi
Subha,
Janaki
Sabesh,
and
Suresh
Chandra
Menon
in
pivotal
roles.
Produced
by
Trend
Loud
and
written
and
directed
by
Raja
Ramamurthy,
the
film
has
been
recognised
at
various
prestigious
international
film
festivals
such
as
HBO’s
South
Asian
International
Film
Festival,
Caleidoscope
Indian
Film
Festival
at
Boston,
Chicago
South
Asian
Film
Festival,
Atlanta
Indian
Film
Festival,
Tasveer
South
Asian
Film
Festival
at
Seattle
and
the
Mosaic
International
South
Asian
Film
Festival
in
Canada.

Achcham
Madam
Naanam
Payirppu
will
premiere
on
the
streaming
service
starting
25th
March
for
Prime
members
in
India.

According
to
the
popular
adage,
Achcham
(Fear),
Madam
(Innocence),
Naanam
(Coyness),
Payirppu
(Chastity)
are
the
four
‘ideal’
qualities
that
every
good
Tamil
girl
must
possess.
The
film

Achcham
Madam
Naanam
Payirppu
revolves
around
Pavithra,
a
19-year-old,
who
comes
from
a
conservative
background.
She
is
in
that
awkward
stage
between
being
a
curious
teenager
and
a
smart
woman
and
struggles
to
strike
a
balance
between
societal
expectations
and
personal
desires.

“My
excitement
level
is
at
an
all-time
high.
I
am
thrilled
that
my
directorial
debut

Achcham
Madam
Naanam
Payirppu
will
be
premiering
on
Amazon
Prime
Video,” said
writer
and
director
Raja
Ramamurthy.
“It
is
a
very
relatable
story,
narrated
from
a
young
girl’s
point
of
view,
which
has
never
been
attempted
before
in
Tamil
cinema.
I
worked
with
a
predominantly
female
cast
and
crew,
and
their
inputs
helped
bring
to
life
the
female
perspective
brilliantly.
It
was
an
absolute
pleasure
directing
the
young
and
highly
versatile
Akshara
and
a
seasoned
veteran
like
Usha
Uthup
and
I
am
honoured
to
work
with
them
in
my
very
first
film.
I
am
confident
that
viewers
across
the
country
will
enjoy
our
labour
of
love.”

Tanuj
Virwani
On
His
Breakup
With
Akshara
Haasan:
Being
Honest
About
Our
Relationship
Eventually
Backfired

“When
Raja
narrated
the
story
to
me,
I
instantly
knew
I
wanted
to
be
a
part
of
this
film.

Achcham
Madam
Naanam
Payirppu
is
a
slice-of-life,
light-hearted
watch.
It’s
a
coming-of-age
drama
where
a
young
girl
struggles
to
find
a
balance
between
her
desires
and
family
pressures.
I
believe
that
every
young
adult
will
relate
to
my
character
in
the
film,”
said
Akshara
Haasan.
“I
am
absolutely
elated
with
the
love
and
appreciation
the
film
has
received
at
several
international
film
festivals
and
I
am
certain
that
Prime
Video
viewers
across
the
country
will
enjoy
this
film.”

Kamal
Haasan
On
Acting:
If
It
Poses
A
Hurdle
For
My
Political
Career,
I
Will
Give
It
Up

“Achcham
Madam
Naanam
Payirppu
is
truly
special
for
me,
as
it
marks
my
return
to
Tamil
cinema
after
a
decade,”
said
Usha
Uthup.
“I
am
playing
the
role
of
Akshara’s
grandmother
in
the
film
who
is
also
a
veteran
Carnatic
singer
so
I
got
to
do
some
singing
as
well.
I
am
quite
thrilled
with
the
way
the
film
has
turned
out.
Not
only
is
it
an
entertaining
watch,
but
also
has
a
very
important
message
for
the
audience-
to
be
honest
with
yourself
and
your
feelings.
I
am
so
happy
and
excited
that

Achcham
Madam
Naanam
Payirppu
will
be
streaming
on
Amazon
Prime
Video.”